Juliana Passioni

Juliana Passioni is a traffic management specialist, passionate about digital marketing strategies and online performance. Always seeking improvement, she constantly studies the best market practices to optimize campaigns and achieve significant results.

How the Facebook Ads and Google Ads Algorithms Work

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Understanding how Facebook Ads and Google Ads algorithms work is essential for anyone managing traffic. These platforms use complex artificial intelligence (AI) systems to determine which ads to show, to whom, and at what cost. Many advertisers struggle with getting results because they don’t fully understand how these algorithms function. In this article, we will … Read more

Traffic Management: Organic vs. Paid Traffic – Which One to Choose?

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One of the biggest decisions in traffic management is choosing between organic traffic and paid traffic. Both strategies can drive visitors to websites, increase conversions, and grow businesses—but they work in very different ways. If you’re new to digital marketing, you might be wondering: Which one is better? Should I focus on organic traffic or … Read more

What is Traffic Management and How to Start in the Field?

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In the digital marketing world, traffic management is one of the most crucial skills. Businesses, entrepreneurs, and influencers rely on skilled traffic managers to bring visitors to their websites, sales pages, or social media profiles. But what exactly is traffic management, and how can you get started in this field? This guide will introduce you … Read more